Pay-per-click or PPC is an advanced Digital Marketing mechanism that allows businesses to publish paid advertisements. Various PPC Agency in India can help businesses grow their customer base by displaying attractive and interactive promotions.
The most common form of paid advertisement is through Google Search Engine, such as Google Ads. Here, the advertiser bids on key phrases, and their ads emerge on the top of Search Engine Result Pages (SERPs).
According to data shared by Lunio, 45% of small businesses invest in Pay-per-click advertisements. This is because, it helps generate potential leads, attract more customers, and create brand awareness. The popularity of these advertisements has also encouraged many publishing websites to invest in paid advertisement services for brand promotions.
In this blog post, we are going to highlight the benefits of Pay-per-click and the best PPC Agency in India to hire for maximum advantages.
What is Pay-Per-Click or PPC?
Pay-per-click is a form of online marketing technique that lets businesses promote brands by advertising on popular search engines such as Google. In 2024, Google Ads are the most popular form of paid advertisement encouraged by 246 million individual monthly visitors.
The high traffic volume of the audience on Google Ads has encouraged millions of businessmen to display paid advertisements for brand promotion. Not only does it help create awareness but also encourages traffic from far-off places. By hiring a PPC Agency in India, Businesses can effectively display their products, discover new leads, generate conversation, and ultimately yield higher income.
How Does PPC Work?
It is a simple advertisement method that works on a paid principle. Advertisers are required to pay a fixed amount of money each time someone clicks on their ad.
The PPC standard is mostly based on keywords. For example, online ads, only appear when someone searches for keywords linked to the service or product being promoted.
Both, companies and publishers benefit from pay-per-click as it provides promotional ads for advertisers and a primary revenue stream for publishers. For example, Google and Facebook, are both publishing platforms that earn revenue by allowing advertisers to display promotional ads on their pages.
Types of PPC Models
There are two main kinds of PPC models in the market.
- Flat rate Model
The flat-rate PPC model requires advertisers to pay publishing platforms such as Google or Facebook a fixed price for each click. Publishers typically keep a checklist of various pay-per-click rates on different platforms involving various spots on their websites.
- Bid-based Model
The bid-based model, allows advertisers to make a bid with the highest amount of money they can spend for an advertising area. Then, a publisher launches an auction by operating automated tools and controls. An auction is conducted whenever a visitor clicks on the ad spot.
Benefits of Pay-Per-Click Advertisement
For startups or small businesses, PPC advertisements can collect a measurable audience without any strategy or business plan. As it works to promote brand products and attract potential leads, it can be beneficial for businesses of all kinds and types. Here are some of its advantages:-
- It Boosts Traffic on your Website
The PPC model works to attract more customers. It does so by showing the audience ads displayed by you. The paid advertisements appear on the first page of Search Engine Result Pages. So, whenever someone searches for a related keyword, your ads are displayed.
- It Increases Sales
As it helps attract more traffic to your website, it also increases your sales. It is one of the most effective methods that generate higher returns on investments. Businesses can benefit from this form of digital marketing as it creates measurable results at affordable costs.
- It Lets you Control Advertisement Cost
The major advantage of PPC advertisement is it lets you control the cost of advertisements. Businesses are not required to pay any extra amount of money for running an ad campaign.
- It Allows Real-Time Performance Tracking
By using PPC advertisements, you can track and analyze your advertisement performance in real time. This Analytics can also show you demographic data, which helps your overall marketing plan.
Why Hire a PPC Agency in India?
Great pay-per-click management services can help in your business growth, scalability, and investment returns. According to Wordstream, people who purpose to purchase something, click on PPC ads 65% of the time. This increases the traffic for your products or services while increasing potential buyers. Though very convenient, it demands expert hands for the management of pay-per-click campaigns. Here are 4 reasons to hire a PPC Agency in India.
1. Experienced team
Pay-per-click campaigns require expert management to yield maximum results. In a landscape where millions of people are using Pay-per-click advertisements, businesses need to hire expert hands for the management of their ad campaigns.
2. Increased ROI
Though it does not require any additional payments, hiring a PPC Agency in India can help businesses generate maximum Returns on Investment. This is because they use various strategies and proven methods for
3. Expert tools and keywords
A PPC Agency in India can help you attract potential leads by using expert tools and relevant keywords. As keywords are the main component in pay-per-click ads, it is important to use those that are ranking, relevant, and universal.
4. Competitive Analysis
For any technique to be successful, it requires competitive analysis, result comparison, and performance tracking. Hiring a PPC Agency in India can help you analyze your performance, and provide you with a deep competitive assessment for the growth of your company.
Which is the best PPC Agency in India?
Orage Technologies is a leading IT solution and Digital Marketing Agency in India that delivers expert pay-per-click assistance. They have a team of experts who work with devotion to yield positive results for their clients.
In a landscape where millions of people are using pay-per-click advertisements, they can help your company scale by issuing a unique PPC management business plan. They utilize advanced tools and various platforms for displaying pay-per-click ads. Their services are not only result-oriented by offer a cost-effective solution. You can connect with them through their website or directly book a consultation.
Conclusion
In this blog, we have highlighted the benefits of pay-per-click advertisement for business, the best PPC Agency in India for consultation, and their resources. While it can be difficult to regularly manage ad campaigns, you can seek their services for effective outcomes.
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