Email Marketing Agencies have excelled in leveraging emails to grow businesses. Do you know? Almost 99% of people who use emails check their inbox every single day! And with an estimated 347.3 billion emails sent and received daily on a global scale, up 4.3% from the previous year, email marketing is undoubtedly a lucrative field to concentrate on.
In recent years, almost 81% of small businesses have seen incredible results with the help of email marketing. But not everyone knows the art of turning their email recipients into their customers. Here comes the savior- Email Marketing Agencies. Hiring Email Marketing agencies can be a cost-effective strategy for small businesses that can boost business ROI.
Here are some of the best strategies used by Email Marketing Agencies to help you increase that click-through rate (CTR).
What is a CTR (Click-Through Rate)?
Before we uncover the Email Marketing Agencies secret tips, let’s first understand what CTR is and why it is important to keep an eye on it. To put it simply, a click-through rate is the percentage of recipients of an Email marketing who click on a link, image, or call-to-action. Time to time your click-through rate (CTR) can provide valuable insights about the topics and interests of your audience. Determining your click-to-open ratio is easy.
CTR Formula
Total Number of Clicks X 100 = Click-Through-Rate (CTR)
Total Numbers of Email Sent
Which Sectors Record the Highest CTR?
- The average click-through rate (CTR) of emails in the UK is approximately 3.51%, as per a report by GetResponse.
- The top three industries with high CTRs in 2022, according to MailerLite, were media (15.58%), construction (14.54%), and architecture and construction (14.26%).
- The lowest-performing industries are restaurants (4.05%), software and online apps (2.91%), and politics (2.73%).
Email Marketing Agencies Key Strategies to Improve CTR
1. Email Marketing Agencies Concentrate on the Subject Line
One of the key strategies that Email Marketing Agencies follow is using attractive subject lines, having a click bait. You won’t succeed in attracting new clients if no one clicks on your email, so make sure your subject lines are as appealing as possible.
Generally speaking, subject lines should not exceed nine words or sixty characters. Additionally, in order to keep your email from coming off as too “spam,” try to keep punctuation to no more than three special characters. So, the secret is to make your subject lines as brief and straightforward as you can; the more personal, the better.
You can also use the subject line tester tool, for a variety of purposes such as checking the effectiveness, spam score, mobile view and much more.
FREE Subject-Line Tester Tools:
- Test Subject by Zurb
What it tests: Preview of sender name, subject line, and preheader on mobile
Price: Free
- Email Subject Line Grader by Net Atlantic
What it tests: Overall effectiveness score of copy, word count, word mixture and balance, and how to improve it.
Price: Free
- Spam Check by Postmark
What it tests: find out exactly what will trigger spam filters and give an overall spam score
Price: Free
2. Email Marketing Agencies Try Segmentation
Email Marketing Agencies never forget to segregate emails considering a variety of factors. When using most email lists, it’s important to remember that not every email will be interesting to every client; in fact, some may find it irrelevant and have it removed right away. That’s the main purpose of segmentation! Consider variables such as geography, age, gender, and so on to improve your total CTR.
According to MailChimp, the average open rate of segmented email campaigns is 14% greater than that of non-segmented email campaigns. Your approach will therefore be much more effective if you segment your email lists effectively, making it more targeted.
3. Email Marketing Agencies Make Use of Proper Email Formatting
Another thing that Email Marketing Agencies focus on is Email Formatting. When it comes to people continuing to read your email or deleting it, using the right formatting can make all the difference. Making sure your email template is mobile-friendly is one easy way to improve its usability.
It’s important to remember that over 1.7 billion people check their emails on mobile devices, while 0.9 billion prefer to use desktop computers. Think about creating emails with responsive designs, which can be adjusted to fit various screen sizes.
Additionally, be sure to run A/B tests with various variables to determine which is most effective for your company! Comparing various elements will provide you with greater direction for your overall strategy, whether you are sending image-based or mostly text-based emails!
4. Email Marketing Agencies Put an Effective CTA
Last but not least, Email Marketing Agencies know the magic of turning email readers into customers with compelling CTA. If you include a strong call to action (CTA) in your Emails, more people will visit your website, which will immediately increase your click-through rate.
Furthermore, It’s important to perform A/B tests on various CTA components, like the text and design, to determine which combination is most likely to be clicked! Anything that can compel your audience to take actions that you want, like making a purchase, reading a blog, or just visiting your website can be CTA.
Action-oriented phrases, from “Shop Now” to “Claim Your Discount” can be used as a call to action. It’s crucial to experiment with various persuasive call to action (CTAs) to ensure you’re making the most of them.
Tips for effective CTA
- Creating a sense of urgency and time sensitivity,
- emphasizing a specific discount or incentive (like free delivery),
- Paying attention to your target audience’s interest
Conclusion to Strategies of Email Marketing Agencies
There you have it, folks! The key takeaway is to test, test, and test again to make sure you’re getting the most out of your strategy, as the Email Marketing Agencies do. However, every company is different and what can work for one, may be a waste to others. But, equipped with these Email Marketing Agencies secret tips, you can make the most of your email marketing campaigns.
