Keyword research is the most important aspect of a website. It helps with engagement and increases the website’s ranking. However, free keyword research tools are preferable because they are inexpensive. Every beginner blogger prefers to use the free version. Many paid keyword research tools are also available on Google.
Moreover, besides keyword volume, the tools also provide the difficulty and the region they target. Publishing new content on the website or choosing a keyword to write your content on all require these tools. Use the free version if your budget is tight and affording the paid versions is difficult.
What are the Keyword Research Tools?
Keyword research tools provide information about any specific keyword related to business. These tools analyse the keyword and provide detailed information about it. Keyword research is a part of SEO strategies. The tools check and provide the keyword’s difficulty, search volume, density, and more. Aligning the keyword to the audience’s demand helps the business grow.
Seven Free Keyword Research Tools
The paid keyword tools offer important information. However, some free research tools also provide features like paid versions. Let’s check seven free tools for keyword research:
1. Keyword Surfer
Keyword Surfer is a free tool that allows users to generate keyword ideas. It also offers search results directly on Google searches. It does not ask for a signup to use this keyword tool. Besides search volume, it provides keyword suggestions, related terms, or secondary keywords. The search bar reflects all the related information of the keyword.
Moreover, it gives an idea of the competitor’s tactics, which helps improve your website. It also gives useful tips on how to rank your website on search engines.
2. Google Keyword Planner
Google Keyword Planner is a free keyword research tool. It creates new keywords and informs users of the potential impressions, clicks, and organic traffic they can generate. You can get basic information about the keywords you have applied from the insight page. The tool also helps analyse the keyword to see if it aligns with your goal.
Furthermore, it regularly provides the latest trends and suggests advertising bid estimates. Some of the best SEO companies use Google Keyword Planner. It helps analyse the keywords, search volume, competition, cost per click, and more.
3. Moz Keyword Explorer
Moz Keyword Explorer is the leading keyword research tool. It analyses keywords and checks their difficulty and volume. With the help of this tool, you can see the monthly searches, volume, difficulty, and click-through rate. However, the keyword suggestions with the main keyword provide questions using the keyword.
It examines the keyword for which you want your website to rank. The tool also offers 1.25 billion keyword suggestions and 180 million fresh-ranking keywords. It has a Keyword Gap feature, which helps find the competitor’s ranking keywords.
4. Semrush
Semrush is a powerful keyword research tool. In addition to keyword data, it provides SERP features such as snippets, site links, image packs, and more. It also features search volume, keyword difficulty, cost per click, and more. Searching a keyword provides top-ranking pages, related questions, and more information.
Furthermore, it analyses the competitive keywords and tactics they use, checks the intention of the competitor’s traffic, and helps cluster keywords, which will be helpful in the upcoming blogs.
5. Spyfu
Many digital marketing companies use Spyfu. Enter the competitor’s website URL to analyse the ranking keywords and strategies. Spyfu also shows the keywords difficulty, volume, and density. The SERP section shows your competitors’ positions. In addition to current keywords, it also reflects the changing positions of competitors based on older keywords.
Similar to Google Keyword Planner, it also shows bidding estimates. It allows users to see all competitors’ keywords and choose the relevant keyword to write the topic on.
6. Google Trends
Google Trends is one of the best free keyword research tools. It provides insight into competitors’ keywords and detailed strategies. In addition to the keywords, it allows you to see the trending keywords, region-based keywords, and the popularity of each keyword. The “Explore” section lets you get complete information about the specific keywords.
Moreover, Google Trends provides a seasonal pattern of trending topics. At the same time, you can check multiple keywords and their density, volume and difficulty.
7. Question DB
Question DB is a keyword research tool. It helps in finding long-tail keywords and searches for the most targeted keywords. It shows density, trends, watches, CPC, and PPC. You can also search for a keyword based on location and language. It allows you to check the keyword’s history. The special feature in this tool offers is the SERP feature.
Moreover, it saves the keywords you previously searched for. You can save the searched keywords in the custom list, reducing the copying and pasting problem.
Last Line
Every digital marketing agency or individual searches for free keyword research tools for content creation. This is because it is recommended to use free tools when a company is in the burning phase. It also manages the budget and helps understand density and volume. They offer the same features as the paid version. However, there are some limitations, such as limited search capabilities.
Also read our blog: How To Find the Best SEO Keywords For Your Website?
